Combining events and technology in a seamless way is a balancing act takes more consideration than is often given. Events are all about bringing people together, technology can play a role in both bringing them in and in helping them to remember the experience. However, events are all about the experience and if the only way people are viewing your event is through their phone they often miss out on what they are there to enjoy.
Selecting technology that helps to enhance that experience and connects people to each other while at your event is what will make it truly memorable.
Some particularly fantastic uses of technology I have come across, include:
1. A robot drawing guests' heartbeats.
2. An interactive wall at Target's Phillip Lim launch.
3. Microsoft's "Infinity Room" that brought data to life.
Feel free to share any interesting ideas you have seen! (I am sure I will continue to add to this list as I come across more.)
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