Longevity of Events

One particular question that I have been considering relates to a past post I did about "Newism" and creating "Status Stories."  

In short the central theme is that people want to a) have new experiences and b) pretty much want to rub it in their friends face how awesome this experience was. 

The question I have been pondering that relates to this idea is: 

How do long standing, annual events continue to feel new and keep people coming back to create status stories? 

Take the recent rise of "extreme races" for example (i.e. Spartan Race, Mud Hero, Tough Mudder).  Will we reach a point in which it is no longer exciting to share such an experience and what are these events doing to ensure this won't happen? 

I hope to look into the histories of such events and read up on articles related to them later this week, but if you have happened to stumble across this post feel free to share with me what you feel helps annual events feel fresh and new.

Cheers!