One of the recent events I came across was the kick off to Veuve Clicquot's promotional summer tour. They took inspiration from celebrating the Cliquot Mail, a metal sleeve that is able to keep a bottle cool for up to two hours. What inspired them was that this metal sleeve is shaped like a modern-day mailbox.
Some highlights from the party include:
- a station with different message note-cards for guests to keep or send to another attendee
- waiters dressed to resemble postmen
- postal stations where guests could have their champagne flutes topped off
- P.O. box set up with small throwback inspired food bites
And I think my favorite was the opportunity to send a bottle of Veuve Clicquot Yellow Label to a friend by filling out a postcard and dropping it in a special teller booth.
See pictures of the event here.
I think what drew me to this event is that I am a sucker for anything nostalgic. Although at the same time I feel a little sad considering hand written letters and mail to be nostalgic, I guess that's what happens when you grow up in the digital age.
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