Your Ambassadors Are Your Event

After a recent experience working an event as a brand ambassador it is clear to me that it can be easy even for experienced experiential marketing firms to miss the small details.

I truly feel that it is critical to ensure that you take care of your brand ambassadors to ensure that they are in turn creating the best experience for your consumers.  Key considerations include:

• various scheduling options should be considered, weighing the value and cost of long shifts with breaks or shorter shifts not requiring breaks 
• if breaks are required and the event is ongoing with no clear opportunities to take breaks, take the guess work out and schedule breaks to ensure appropriate breaks are taken, helping to ensure reps are at their best the entire time 
• develop clear check in-check out schedule, whether by text or simply a designated paper, allowing for management of hours worked and breaks taken
• determine clear sampling plan (if applicable) based on expected traffic and amount of product available
• provide what you promise your reps, don't want to be the one to make them uncomfortable or disappointed because you didn't follow through, for example promising hat or gloves when running an event outside 
• create opportunities for managers to follow up with reps and create coaching experience, reps should always be growing in their ability to interact with consumers 

Happy and satisfied reps create the most memorable experiences for consumers.