As mentioned in a previous post, one of my favorite sites to take time to sit and read updates from is Trendwatching.com.
One idea that was raised in their July 2012 post entitled Newism was that of the
"Status Story."
A year and a half has passed and this idea is as predominate as ever. What would Facebook be without people updating their every experience, "checking-in" at that cool new bar or posting photos of their wild bash?! The idea of the "status story" is that people have s desire for a never ending supply of new experiences. Even better is when this experience is exclusive and unique because taking part isn't only about you having that experience; it is about what people are going to say when you tell them you did it.
When it comes to events, now more than ever this is a big question organizers are asking themselves:
"How do we get them to talk about it after (or better yet during) their experience?"This has resulted in a new wave of technologies being developed, but in my opinion it seems that we have focused more on creating tools for people to share than on giving them something worth sharing. If the focus switches to ensuring that unique, new experience, people will share it themselves. A fantastic example of this is the Tough Mudders and Spartan Races out there. People have accessed their own Facebook and Twitter accounts on their own accord to go on and share and like and re-tweet on the basis of the experience.
I loved this briefing and will likely return to it numerous times as it is packed with lots of other great ideas, but I want to leave it here and end by simply asking you to share what some of your most memorable status stories have been. (If you can't think of any, see my previous post about some awesome free events this weekend sure to end up on your Twitter feed.)
